BRAND

when people ask for top content

ai responds

the ai models recommend a handful of artists, with priority given to trusted and machine readable content.

the answers at the top aren't there by luck. they're machine-readable, present across the sources ai trusts, and enriched. that is the work we do.

100 · ai visibility index

brand visibility

how often each brand appears when parents search across major models.

1Bluey29.7%

2LEGO27.8%

3Magna-Tiles19%

4Sesame Street17.2%

5Melissa & Doug spin master12.5%

6Pokémon11.7%

7Crayola7.6%

8PAW Patrol spin master7.2%

9Kinetic Sand spin master6.6%

10Squishmallows6.1%

11Peppa Pig5.8%

12Play-Doh5.8%

13Ms Rachel5.3%

14Fisher-Price4.5%

15Cocomelon4.3%

16Jellycat4%

17GUND spin master3.9%

18Hape3.4%

19Ravensburger2.4%

20Barbie1.8%

21Rubik's Cube spin master1.3%

22L.O.L. Surprise1.1%

23Unicorn Academy spin master1%

24Sago Mini spin master0.8%

25Perplexus spin master0.5%

26Toca Boca spin master0.5%

27Beyblade0.5%

28Blippi0%

29Etch A Sketch spin master0%

30Bakugan spin master0%

31Tech Deck spin master0%

32Playmobil0%

33Orbeez spin master0%

34Air Hogs spin master0%

35Hatchimals spin master0%

36Meccano spin master0%

method. bar color marks performance: orange below 10% visibility, black from 10 to 20%, green above 20%. visibility is the share of ai recommendation prompts in which a brand is surfaced, sampled across leading models on unbranded, category-level questions. spin master brands are tagged.

a new surface to monetize

these rankings are only the surface. behind every score is a detailed understanding of how ai models discover, interpret, and recommend top brands and ip. start your transformation.

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