AUTHORITY
so ai can trust you
trust is marketing
google ranked authority by counting links. ai ranks authority by reading signals: press, third-party citations, structured data, verified entities, and trusted content. the principle is the same. the mechanics are not. trust is no longer earned through claim. it is verified at the moment of retrieval by what the machine can understand, validate, and recommend.
zero to 100
authority compounds differently in ai. every mention, citation, article, and trusted signal strengthens the probability your brand is surfaced next. brands with machine-readable authority are recommended. brands without it become increasingly invisible.
transformation
